Entrepreneurship: A Comprehensive Introduction with Case Studies and Applications

This book has been prepared in a scientific and practical manner and has been divided into five parts:

Part One: Evolution Towards Entrepreneurship

Consists of five chapters covering introductions to entrepreneurship, historical development stages, characteristics and skills of entrepreneurs, significance of entrepreneurship, and the role and nature of entrepreneurship.

Part Two: From Idea to Opportunity

Comprises four chapters focusing on researching ideas, transforming them into projects, feasibility studies, market study and analysis, and market entry strategies.

Part Three: From Opportunity to Financing and Financial Analysis

Focuses on innovation and creativity, e-commerce, digital businesses, entrepreneurship in businesses, cash flow management, and financial analysis.

Part Four: From Financing and Financial Analysis to Business Plan

Addresses the formation of small, medium, and large projects, business plan components, growth strategy, and entrepreneurial steps.

Part Five: From Business Plan to Business World

Presents strategies specific to entrepreneurship, franchising in supporting entrepreneurship, and entrepreneurship in the global environment.