American International Journal of the Humanities, Social Science, and Business

• Developing a new method to measure partial productivity in terms of total productivity

  Ph.D. Alfatlawi, Karim

  Productivity is one of the measures used to evaluate performance of the production system. It represents the relationship between output (product/service) and input (resources used in providing output). This relationship indicates the contribution of one unit of input spent to create output. The paper aims to formulate a new method to measure the partial productivity of each element of the input (labor, materials, machines, capital, and other expenses) in terms of total productivity. These two equations use the same output value in their numerators, while the inputs in partial productivity are part of the gross inputs used in total productivity, therefore, the results for both must reflect the relationship between the whole and the part, i.e., the result of the partial productivity equation reflects the amount of its contribution to creating the output, and at the same time, it is a part of the total productivity.
  Key Words: Total productivity, Partial productivity

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• The Role of Mass Customization in Achieving Competitive Advantage An exploratory study at Badoush Cement Factory in Nineveh Governorate

  Dr. Jarjees Omair Abbas, Dr. Younis Ahmed Khleel, Dr. Munther Khuder Yaqoob

  This research aims to verify the possibility of establishing a wide bequest in the Badoush cement factory in Nineveh Governorate. The broad recommendation is considered one of the essential requirements in the field of work of business companies, especially industrial ones, due to their role in achieving some of their goals, including preserving the environment. Thus, the research is targeted to answer the following three questions: To what extent do managers know about the concept of broad recommendation in the laboratory under investigation? Do directors in the laboratory register the respondents and seek to establish a broad tutoring system? What are the most appropriate requirements for application in the research laboratory? In addition, the research focused on establishing a broad recommendation system when producing laboratory products and presenting them to customers In light of these conclusions, several proposals were presented, including the need to increase interest in plant management by raising awareness among workers about the importance of achieving competitive advantage and growing. Moreover, the research reached conclusions, such as correlations and moral impact between broad commandment and competitive advantage, which lies in the research laboratory.
  Key Words:Mass Customization, Competitive Advantage

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